Ethics is always a touchy subject, especially in today's world. With the advent of social media, the subject of ethics has exploded. If you do something unethical, the whole world will come down on you on social media. On the other hand, social media has made it easy for anyone to "call out" someone's unethical behavior, regardless of if it's ethical or not. Just because a few people jump on the "this is unethical" bandwagon, doesn't necessarily mean something is unethical. Everyone has an opinion and social media just enables the whole world to put that opinion in everyone else's face. Everyone also likes to jump on a "socially responsible" bandwagon. Millions jumped on the Kony 2012 bandwagon for a cause they knew nothing of, just because a few celebrities endorsed it and they had a good video. I believe this kind of "slacktivism" itself is unethical. Following along with ideas and organizations you don't know anything about and promoting them like you've been a part of them for a long time, to me, is unethical. That's called lying. Just because it's easy to share, doesn't mean you should.
So what does this all mean? Social media is the cause and fire behind most unethical dilemmas. It has also brought about new ways of being unethical (slacktivism). On a positive note, it has made it easier for truly unethical people to be exposed in their doings. Just today DKNY was called out and apologized for stealing a photographers photos because of social media.
Take it or leave it. Social media is here and it's only going to get more crazy from here.